Imagine you are a parent trying to find a printable worksheet to help your child with math. You search on Google and click on a promising-looking result. When you arrive at the site, it's unclear what the site offers, whether it costs money—and the brand name isn't memorable. You may download one item, but you're unlikely to remember that you signed up or to buy a subscription.
Imagine you are a parent trying to find a printable worksheet to help your child with math. You search on Google and click on a promising-looking result. When you arrive at the site, it's unclear what the site offers and whether it costs money—plus, the brand name isn't memorable. You may download one item, but you're unlikely to remember that you signed up or to buy a subscription.
Imagine you are a parent trying to find a printable worksheet to help your child with math. You search on Google and click on a promising-looking result. When you arrive at the site, it's unclear what the site offers, whether it costs money—and the brand name isn't memorable. You may download one item, but you're unlikely to remember that you signed up or to buy a subscription.
Imagine you are a parent trying to find a printable worksheet to help your child with math. You search on Google and click on a promising-looking result. When you arrive at the site, it's unclear what the site offers and whether it costs money—plus, the brand name isn't memorable. You may download one item, but you're unlikely to remember that you signed up or to buy a subscription.
Imagine you are a parent trying to find a printable worksheet to help your child with math. You search on Google and click on a promising-looking result. When you arrive at the site, it's unclear what the site offers, whether it costs money—and the brand name isn't memorable. You may download one item, but you're unlikely to remember that you signed up or to buy a subscription.
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Corinne is a UX champion, making our complex data seem simple and beautiful. Her work is furthered by her ability to collaborate—partnering with design, development, advisors, and product. She has an eye for detail and a desire to connect with the customer.
- Cindy Lincks
CEO at Reachify
Timeline
Jan–May 2017
KEY GOAL
Design an MVP SaaS tool for retail brands to find enterprise eCommerce software.
COMPANY
Reachify, a seed-funded startup.
My role
Lead UX Designer. Hired and led a small team of designers.
Education.com creates content to help children, but their product users are teachers and parents, including homeschoolers. As a result, the mental models and understanding of the subject area vary widely. Everyone wants to help kids, but their expectations, goals, and tasks aren't the same.
Affinity diagraming friction points in the conversion journey.
I worked with one CEO and the heads of many departments to coordinate this cross-company initiative. I also collaborated closely with engineering partners and members of the onsite design team.
The team and I maintained close contact through remote working sessions and review meetings, online documents and design tools, and daily standup meetings. Most of the group is co-located in California, while some were in Texas and Colorado, and I was in Seattle.
Discovery phase:
Mapping out user entry points in existing website.
An online card sort where users organize the site content and name their own groupings.
Through the discovery process, I determined that the search experience is critical to conversion since it is the most common entry point and the gateway to all curricula.
Global navigation is less important for this particular site, but still an important wayfinding tool. In addition, since global navigation appears on all pages, it provides an important tool for explaining the website's brand, purpose, and scope.
These UX redesigns coincided with a massive rebranding project. This made it important that we user test and AB test functional changes independent of the visual changes to control our variables.
The designs I created for Education.com show:
Qualitative user research confirmed that users preferred the new designs. Parents and teachers could comprehend the site more easily and find the specific resources they needed. User awareness of premium features increased.
I also documented further work to be done to refine the navigation model and feature naming, improve the search algorithm, and refine the UX to better meet user needs and business goals.
See more of my work
Telehealth in schoolsHealthtech + Education
Crypto bankingEnterprise-focused fintech startup
Enterprise SaaS toolResearch tool for eCommerce brands
Corinne Sherry Design, Inc.
Independent UX specialist based in Seattle, WA, USA. Since 2009 I've been creating great products remotely with teams located anywhere. This is a woman-owned business.
(206) 383-0748
newbusiness@corinnesherry.com
No solicitations
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