Corinne is a UX champion, making our complex data seem simple and beautiful. Her work is furthered by her ability to collaborate—partnering with design, development, advisors, and product. She has an eye for detail and a desire to connect with the customer.
- Cindy Lincks
CEO at Reachify
Design an MVP SaaS tool for retail brands to find enterprise eCommerce software.
Reachify, a seed-funded startup.
Lead UX Designer. Hired and led a small team of designers.
Imagine you run eCommerce for a large retail brand. You're looking for software to improve personalization on your website. There are so many vendors in the marketplace, but not all of them work with your web platform and other software. Furthermore, you want a solution that's on par with your competitors and best-in-class retailers, but you don't know which vendors those sites use.
Despite the importance of this vendor selection process, there were no unbiased and high-quality tools available to assist with the research process. Decision-makers were wasting hours doing hit-and-miss online research to get to a list of potentially viable vendors. And even with all that effort, they didn't have all the information they wanted.
Reachify ShortList was designed for buyers in the eCommerce division for major retailers. These are people responsible for selecting vendors and negotiating large contracts that last for multiple years. They're looking for enterprise-grade software solutions for things like AB testing, personalization, and on-site search.
The target users for the product are busy office workers balancing a lot of pressing needs while simultaneously planning for the future. They needed to make informed decisions about these important purchases, but had little time to devote to research.
Outlining the information most important to the target audience.
I worked directly with the CEO, VP of operations and product, and the UX advisor through remote working sessions and reviews. Participants were located in Seattle and New York City.
We designed an online software as a service (SaaS) tool that was free for retail buyers to use, while enterprise software vendors would pay to customize their listing in the tool.
Using Reachify's ShortList product cut the time it took buyers to get to a few viable vendor prospects down from days to minutes. The tool also allowed them to immediately and directly reach out to their selected vendors requesting a demo of their product.
The designs I created for Reachify ShortList include:
The MVP launched in April 2018. Interviews with potential customers showed indicated the product was useful and usable for the target audience.
Everything that Corinne delivers is extremely well thought out and ensures a successful user journey. Reachify is powered by a lot of aggregated data and Corinne thrives in creating UX patterns to ensure that data is leveraged in its entirety.
She drives process improvement to ensure collaboration across all teams. I would highly recommend her to any company looking for a strong, strategic, UX leader.
- Callie Davis
Vice President of Operations & Product at Reachify